GO-TO-MARKET STRATEGY

NGD will rely heavily on digital marketing to spread its message by partnering with influencers and PR agencies with a proven track record of success marketing the project.

This will help further the world’s understanding of carbon credits and offsets. The educational campaign will be implemented to spread awareness and understanding of the complex problems that methane gas causes in communities with landfills. Our marketing efforts will focus on informing targeted communities while engaging the world’s largest polluters to help them offset their carbon output.

Marketing for NGDT and NGDF is an integrated part of the process that uses the unique onboarding system and educational programs to get the word out. A summary of our proposed strategy includes the following:

• Educational campaign

• Social media and influencer marketing partnership

• Industry events, exhibitions, and; promotional awareness